PURVI - The one-stop destination for authentic Indian handwoven cotton and silk weaves and embroidery fabrics. Our product line comprises of 100% Hand-Woven Cotton Fabrics & Dupattas.
Press Release (PressBurner) Mar 31, 2009 - The world is looking east these days, folks.Sameer Nair, COO-Star India Ltd is upbeat about donning Indian cottons. "I love to wear Indian cottons. They are cool and comfy, and the vibrant colours appeal to me - they sure make a fashion statement. Even in the sixties and seventies, the famed Madras Checks were a rage in Europe and The Beatles in their flaming saffron kurtas with religious motifs created quite a furore! "Nair is a regular at Purvi, in Versova-Mumbai the one-stop destination for authentic Indian handwoven cotton and silk weaves and embroidery fabrics. So are Hema Malini, Kiron Kher, Dipti Naval, Shabana Azmi, Dimple Kapadia, designers like Manish Malhotra, Anna Singh and Neeta Lulla, Sanjay Leela Bhansali who find the vast range of regional creations irresistible. The demand for the most traditional weaves and embroidered drapes is at an all time high.
The range of fabrics is Ikat Cotton in 80's and 130's counts, Ikat superfine Cotton,Ikat Silk from Andhra and Ikat in Elegant deeper colors from Orissa. Kalamkari hand block printed fabrics,Vegetable dye hand painted fabrics & dupattas from the temple town of Sri Kalahasti, Andhra Pradesh are one of the breath taking garments one can adorn. Our dazzling Colors in Mangalagiri Cotton Plain, Mercerised, with Zari border, Block Printed, Silver / Gold khadi Printed, Daboo Prints and Checks and stripes-All from Andhra Pradesh are all mostly used by the designers and further embellished to give a striking appeal to these ever green textiles. Completely unheard styles of hand-embroidery,like the ‘Kasauti’ embroidery from Belgaum, Karnataka, Traditional Chettinad weaves from Karaikudi, elaborate beadwork of Kathiawaad, Banni embroidery from Kutch, Banjaran Mirror work from the 'Banjara' tribal belt of Hyderabad are the Contemporary answer to the Indo-Western appeal of the ever changing fashion Industry. Indian, African and Indonesian Batik prints; Pure Silk, Matka Silk, Raw Silk, Tussar Silk, Diamond fabrics from Bihar & Orissa have a very Rich sheen and mostly preferred On screen.
Clientele: Hema Malini,Kiron Kher, Dipti Naval, Shabana Azmi,Dimple Kapadia,designers like Manish Malhotra,Vikram Phadnis,Anna Singh, Neeta Lulla and Others swear by our Weaves.
