The war for talent continues; but the battle can be won with careful planning around employee engagement strategies, particularly the notion of reward and recognition, argues Simon Tufrey, Motivation Coach from Power2Motivate Asia Pacific.
Press Release (PressBurner) May 01, 2009 - ‘Irrespective of the economic situation that we currently face in Australia, the best talent at Australia’s leading organisations remain on the hit list of their competitors’ says Tufrey. ‘In fact, if anything the war for talent is heightened at this point in time as company’s turn their focus externally to attracting high performers who they feel can lift fortunes’.
In Human Capital Magazine, it has been recognised that a ‘growing numbers of Australian businesses are coming under threat because poor redundancy strategies have led to an increase in the poaching of organisations' remaining pivotal talent’. This trend, it is noted, is caused by poor planning around redundancy occurrences which leaves employees fearful. Tufrey agrees.
‘Every cut-back in a workforce leads to trepidation and a fear from employees that they will be next; especially if no plan is set in place to give employees confidence and ultimately a feeling of engagement in their work. And, the reality is that your most talented employees will look at other options if they are not feeling valued or confident with their current situation’.
The answer to this problem, Tufrey suggests is a robust reward and recognition program, which actively incentivizes employees; keeping them motivated and hungry to succeed in their current role. ‘If an organization rewards its talented people outside of typical remuneration strategies, that organization is shielding itself from poachers by giving its people an additional performance benefit which makes them feel good.
Tufrey’s organization, Power2Motivate, is at the forefront of the reward and recognition revolution. Driven by a group of talented young Sydney-siders, Power2Motivate offers employers a free to administer online platform within which to carry out an employee engagement focused reward program, thus winning the war on talent. Employers need only to buy rewards points for their staff.
‘Our platform has 15 years of development history behind it, and is the ideal vehicle to conduct any recognition program focused on engaging employees and lifting morale at a time where job cuts may be occurring’ states Tufrey. ‘And out clients are reaping the benefits- more motivated employees and the maintenance of their talent pool’.
