Is customer experience relevant right now? Budgets are spread thin and price is all that matters now, right? Wrong!
Press Release (PressBurner) Jun 30, 2009 - Customer Experience in a Post-Recession World
Melbourne, Australia
Is customer experience relevant right now? Budgets are spread thin and price is all that matters now, right? Wrong!
Never has it been more important for businesses to engage with their customers. Historically brand-loyal customers are now demonstrating volatile and unstable shopping behaviour, and there is increased competitiveness in the market, so companies are looking for new ways to engage their customers and drive profitability.
The cost for acquiring new customers is 5 times greater than keeping the customers you have, thus, companies need to keep an eye on competitive pricing, rewards for loyalty, and paramount customer service if they are to survive in a post-recession world.
IQPC’s Customer Experience Interactive will explore how companies drive profitability through experience management, employee engagement and customer loyalty. Featuring customer experience experts from Australia’s leading companies; Telstra, Nudie, Lexis, St George Bank, NAB, and BUPA.
“If you don’t seek customer feedback, and then use this knowledge to influence change at both a strategic and operational level, you can’t possibly expect to meet and exceed the expectations of your customers”, says Karen Wynn, Head of Customer Experience, BUPA.
To harness the power of employee engagement and leverage customer strategies for sustainable long term business value, join your peers at IQPC’s Customer Experience Interactive in October. Visit www.iqpc.com/au/ceinteractive or call + 2 9229 1000.
For further information contact:
Chris Archer / Hykie Kwong
IQPC Australia
Ph: (02) 9229 1000
Email: <hidden email> at iqpc.com.au
OR visit www.iqpc.com
