GFC shifts focus to Customer-Centricity: How you are being targeted
During this global economic turndown, financial, online, and telco industries are becoming increasingly customer centric to remain competitive.
Press Release (PressBurner) Jun 12, 2009 - GFC shifts focus to Customer-Centricity: How you are being targeted
Melbourne, Australia.
During this global economic turndown, financial, online, and telco industries are becoming increasingly customer centric to remain competitive. As consumer confidence declines, understanding key trends and customer behaviour is now, more than ever, central to business growth and development.
Marketers do, after all, possess a great deal of information about us – our address, age, income, and purchasing habits, which is then logged, filtered, segmented, and marketed directly at us. This ensures they use the right medium at the right time.
Currently businesses are ensuring their marketing spend produces a substantial and sustainable ROI – blanket marketing techniques no longer work, hence the need to target customers directly.
IQPC’s Customer Analytics 2009 will explore data capabilities, analytic techniques, and techonologies, for businesses looking to maximise their data potential. Learn from a variety of industry leaders; Hutchinson 3G Australia, Sensis, AAMI, ATO, Sydney Water, and Foxtel.
Join IQPC in September at Customer Analytics 2009. Visit www.iqpc.com/au/custanalytics for details on content, keynote speakers, and an agenda, or call +61 2 9229 1000.
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For further information contact:
Chris Archer / Samm Medina
IQPC Australia
Ph: (02) 9229 1000
Email: <hidden email> at iqpc.com.au
