Government Initiatives to Enhance Medical Tourist Arrivals in Malaysia

According to our latest report titled “Malaysia Medical Tourism Outlook 2012” health tourism market in Malaysia has grown fast over the last few years. The country has managed to attract large number of medical tourists despite economic crisis in the West. Low cost treatments, well skilled medical professionals, and high promotional activities have resulted in such a considerable growth in number of tourists. The government along with other ministries and hospitals is engaged in promoting Malaysia as an attractive medical tourism destination. These factors are expected to result in around 689,000 medical tourists in 2012 from 425,500 in 2009, representing a CAGR growth of 17%.

Our report has found that due to fast growing health tourism market, other segments are also emerging as revenue boosters. For example, spas, dental, and cosmetic tourism are some of the new growth avenue in Malaysian medical tourism industry. Spas represent one of the most sought after segments because of large number of tourists looking for relaxation and healing activities after a daylong travelling. Besides, the country offers some of the prominent spa centers providing effective massages and other therapies at affordable prices.

The report “Malaysia Medical Tourism Outlook 2012” covers all the important dimensions and aspects of Malaysian medical tourism sector. It offers an effective knowledge portfolio, where each covered section analyses the data thoroughly and brings out satisfactory conclusions at the end. Sections like ‘Market Performance’ and ‘Cost Analysis’ analyze current performance of the industry with respect to revenue generation and cost of various treatments in comparison to other countries.

The report is an outcome of in-depth research and prudent analysis of Malaysian medical tourism industry. The report is an essential source of knowledge and decision making for clients as it offers future outlook of the industry, in terms of segments like market revenue and tourists arrivals. The forecasting techniques used while projecting future outcomes are reliable tools. Moreover, the report provides description of key active players of the industry. The report also covers sections like market drivers and government initiative that complete the overall analysis.

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