Press Release (PressBurner) Oct 11, 2010 - New York, New York - When it comes to event and events networking attendance, people behave the same way worldwide: they hate to go alone to event regardless of the intrinsic quality of the event; they hate to go to event where they don’t know any person or expect to see people like them. It is uncomfortable.
At all the events I have been, I have seen again and again the same pattern: a myriad of groups of friends and connections, like-minded, leaders-followers who feel good and secure to be together. I could easily spot from far away people who came alone. They wander, look/feel alone, and most cases unable to connect to people in group.
What doest this observation means for you, as event management service or trade show exhibits?
You don’t attract individuals to your events; you attract groups of friends, connected people, leader and followers. Event attendance is a gregarious decision.
The sad story is that most special event marketing plan and execution are well done.
In most cases they succeed to convince a lot of people that your event is great, and compel them to wish to attend. But, you event marketing plan fails when most of people interested in attending don’t find any friend, connection or follower to attend the event with them.
There is a central question your event promotion plan should reply to: “How to make it easier for people interested to attend your event to convince their friends, connections and followers to attend too?”
Now, you know where to look to improve your event promotion. Here are some tips for you:
• Target people when they are in group
• Talk about your event as a community event = People like you are attending (make sure your know very well your target audience)
• High profile attendee tend to attract their followers. If you can ask Will Smith to show off, book the biggest stadium in your country
• Ask people to come with friends, to invite friends and people they know to come. Be specific when asking. Below, is a great way to word your event, and ask for peer to peer referral:
Wonder Women of Boston
Where: Mantra, 52 Temple Place, Boston, MA 02111
When: 09/21/2010 6:00 PM
More Info: http://wonderwomenbostonsept2010.eventbrite.com/
Wonder Women of Boston is an opportunity for ambitious, accomplished women of all ages to mix and mingle. Whether you work in the corporate or non-profit world, are a community leader, entrepreneur, job-seeker, student, or someone simply looking for inspiration, you’re bound to make a few great new connections. We encourage you to think of three or five exceptional women you know and send invitations their way. Come find new friends, catch up with old friends, make new professional connections, and enter to win a raffle item or two.
Grassroots marketing is the key to your events success.
At goodbuzzz.org, we know how to help events organizers and promoters reach people who know people who will be interested to attend their event, and ask them referrals.
Goodbuzz.org is a community. Join us today.
GoodBuzz.org is an experiment in a new kind of event promotion, built on the idea that event marketing is not only about money. Some of the most successful events we've been involved with engaged in simple grass roots marketing. They only used event posters and word of mouth. Those events did tremendously well on a marketing budget of a few hundred dollars.