The Indian broadcasting market is on the verge of a revolution. Since its inception in 2003, the Indian Direct-To-Home (DTH) TV industry has been growing at a rapid pace. The reason for high growth in DTH subscriber base can be attributed to the fact that, quality of service delivered by DTH is superior compared to cable or any other medium. As the DTH TV industry is currently in its growth phase, it is expected to attract a large number of subscribers in near future. As per our new research report “Indian DTH Market Forecast to 2012”, the number of DTH subscribers is projected to grow at a CAGR of around 14% during 2011-2013.
We have found that DTH service providers are offering a number of attractive channel packages to their subscribers. Keeping in mind the social status of different customers, the DTH companies provide a wide range of subscription prices and the comfort of switching between packages as per their requirements. The availability of choice is driving the DTH market. Our report has also studied other factors and key marketing strategies that are contributing in the growth of the market.
Our research shows that despite adding millions of subscribers annually, the profitability of DTH players is still on the darker side. Acquiring new customers alone does not insure the profitable results; in this regards operators are making efforts to convince customers to migrate to higher packs. In response, the average revenue per user (ARPU) is steadily increasing in the country. We have examined all the emerging market trends in our report.
Our study reveals that, despite an encouraging market performance, some roadblocks still exists, which may distort the growth trajectory of the industry in coming years. Our report provides recommendations, which are essential for companies to sustain in the market and for industry’s growth. Our report also presents future outlook for subscribers, operators, ARPU’s, and set top box. The report contains comprehensive information about all the DTH service providers in India, with focus on in-depth analysis of their strengths and weaknesses.
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