PROVOGUE SPRING SUMMER ’09 Collection unveiled at the Mumbai International Boat Show ‘09
Provogue (India) Limited is amongst the top 5 listed retail companies on the Indian stock Exchanges.
Press Release (PressBurner) Mar 14, 2009 - Provogue has evolved from a fashion retailer and has changed gears. Today it represents an integrated retail business. It’s now about brands, retail formats and retail infrastructure. It has launched a new mass market discount retail format – Promart and Prozone – Liberty is developing large-scale shopping centres across India.
The PROVOGUE Spring Summer ’09 collection amalgamates the finest fashions, latest trends and Provogue's signature styles.
The look for this summer is classy, sophisticated and smart. Crisp, clean and well turned out men’s wear that makes a statement about the wearer's discerning taste.
The Menswear Summer collection sees the return of the colourful palette, even the denims are seen in funky colours like reds, greens, blues & ochre. The printed shirts are inspired from the Afro-Persian fusion. The Party collection is influenced by the Saharan adventure.Fashion and graphics are fused in rich colors to bring about a strong independent yet modern identity.
The new Womenswear Summer collection is feminine & flirty. Whimsical dresses are printed with bold floral motifs. Bohemian and ethnic paisley prints are seen on relaxed halter-neck tunics and fitted chique dresses. The flouncy and free-flowing fabrics like chiffon and tulle add to the overtly feminine look. Cropped fitted tailored styles tops are seen with dark denims. Pop colored shorts and jeans have a youthful beach feel.
The show was choreographed by super model – Bunty Garewal. India’s top models like Zulfi Sayeed – of Big Boss fame, Pravin Surohi & Saurabh gave him company on the ramp.
The Womenswear collection was showcased by beautiful Brazilian & Spanish models – Aline, Ana, Sanda, Natalie, Sandra & Desiree.
