THAT Agency Leverages the Real World: Cancun in Marketing Efforts for ME Cancun
THAT Agency, contracted over 2 years ago for the online marketing management of the luxury brand of urban-style resorts, is excited that the upcoming season of MTV’s Real World is being held at ME Cancun.
Press Release (PressBurner) Jun 24, 2009 - THAT Agency continues to provide ME by Melia’s ME Cancun with ongoing onsite and offsite search engine optimization, search engine marketing, and social media marketing services.
THAT Agency is excited to see their efforts gaining traction, as the ME Cancun website is currently ranked on page one of Google for keyword terms, such as: Cancun resort, Cancun hotel, hotel in Cancun, resort in Cancun, ME Cancun, and luxury resort in Cancun (list is not inclusive). Additionally, THAT Agency is proud to report a positive return on investment (ROI) with regards to their management of ME Cancun’s search engine marketing, encompassing pay-per-click efforts on search engines such as Google.
User engagement, utilizing the desire to share their experience-centric approach to contemporary hotel accommodations, has played a major role in THAT Agency’s management of ME Cancun’s social media presence. Engaging with users in real time and on a more personal level has allowed THAT Agency to influence brand awareness and successfully convert users via a call-to-action.
“Our online marketing presence, especially within the Social Media realm, has increased greatly due to the taping of the renowned reality TV show at ME Cancun,” states THAT Agency President, Bill Teubner. “Not only will the ME by Melia brand receive widespread identification, but the blogosphere is going to really take off with mentions of the resort, creating an immense amount of brand recognition, not to mention site and resort visitors.”
In the effort to prepare the Cancun resort for The Real World filming and production, ME Cancun underwent an overhaul, which included the demolition of existing suites to create a 9,747 square foot, bi-level, enormous suite. Visit www.me-cancun.com or any one of the social profiles created for them to find out the latest news about this exciting resort and the nearby Cancun vicinity
